Marketing

Summary

Designed for the student interested in marketing as a career and tailored to develop competency in merchandising, retailing, and wholesaling, in both large and small businesses. Students are encouraged to work part-time while attending college. Successful completion should lead to a full-time position or serve as a foundation for further education. Students planning to transfer to a four-year college or university should select the Business Administration major.

Award Note: The Associate Degree requires a minimum of 60 degree applicable semester units.

Learning Outcome(s): Students who complete the Marketing Program will be able to:

1. Apply marketing concepts in analyzing marketing problems/issues, including problems/issues relating to marketing strategies, messages, and interactions among channel members and between companies and culturally, ethnically, and linguistically diverse consumers.
2. Develop and present solutions to marketing problems that operationalize the tenets of ethical marketing practice.
3. Communicate effectively in the context of marketing, expressing ideas verbally, visually, and in writing, using traditional, digital, and developing media.
4. Demonstrate understanding of what constitutes professional behavior in the context of marketing, as well as understanding of and respect for the importance of socially responsible, ethical marketing practices.
5. Use traditional, digital, and developing technologies to gather the information needed to address marketing problems and issues, analyze that information, and communicate marketing messages in verbal, visual, and written form.

Requirements