Communication Studies: Business

Summary

This award is for students who have demonstrated a competence in communication studies by taking classes to enhance their communication skills, specifically in the area of business. These skills will benefit them in a variety of fields related to communication studies (advertising, public relations, community service, marketing, performing arts, politics, and radio/television/film) as well as degrees and careers outside of communication studies because communication is an essential element to any business.

Award Notes: A Certificate of Performance is a departmental award that does not appear on the student’s transcript. All courses must be completed within the San Diego Community College District. This program is not eligible for federal financial aid in accordance with Federal regulations.

Learning Outcome(s): Students who complete the Communication Studies: Business Program will be able to:

1. Evaluate the speaker’s backgrounds, motives and attitudes.
2. Analyze the audience’s backgrounds, motives and attitudes.
3. Design effective communication in order to facilitate understanding and cooperation.
4. Develop effective verbal and presentational skills for a variety of communication situations.
5. Research, organize, and present a developed viewpoint.

Requirements