Social Media

Certificate School of Business and Economics · Merced College · 2026-2027 Catalog

This certificate focuses on social networks, social media tools and strategies. Whether for business, for non-profit, or for fun, courses within the certificate introduce how to effectively use social media and how to develop best practices.

A Certificate of Proficiency will be awarded upon successful completion of the required courses below. For successful completion a student must complete the requirements with a minimum grade of a 2.0 in each course required for the certificate.

Program Student Learning Outcomes

A. Use advanced technological modes of communication and data delivery to assist clients.

B. Develop a social media strategy plan.

Program Requirements:

Program Core: (6 Units)

CourseTitleUnits
VIRT-51Social Media3
VIRT-55Social Media Marketing and Strategy3
Total6

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