Business-Marketing AA

Units: 90 units

Degree: Business-Marketing The Business degree provides students with an introduction to the major components of a business organization in our global environment. The areas of concentration covered by the degree are accounting & finance, management, marketing, and general business. Students pursuing this degree will also have the option of exploring such diverse fields as economics, business law, ethics, entrepreneurship, human resources, E-business, professional communication, and technology.

Program Learning Outcomes

• Apply critical and analytical thought in diverse business situations.

• Identify the basic principles of the disciplines which comprise the major.

• Identify and apply basic financial analysis tools and critical business skills needed to plan and manage strategic activities.

• Identify the key factors contributing to the complexity of the global business environment and its relationship with various political, social, cultural, and technological influences.

Program Requirements