Marketing MKTG

MKTG 100 Principles of Marketing

Units

3

Grading: Option of a standard letter grade or Pass/no pass

A new version of this course will be effective Summer 2027

An introduction to the economic and social problems involved with moving goods and services from the producer to the consumer. This course covers topics such as marketing institutions, channels of distribution, pricing, and government relationships. This course has the option of a letter grade or pass/no pass.

Offered: Spring 2027 (1 section)