MULTIMEDIA JOURNALISM

The Multimedia Journalism Certificate of Achievement is designed for both students and mid-career professionals. It will complement an AA-T degree for students and better prepare them for internships and entry-level positions. It will also serve mid-career professionals who want to develop or update multimedia skills that could be applied to a variety of careers, including journalism, communications, marketing, public relations and business.

Students and mid-career professionals will learn the digital communication skills necessary to be competitive in a multimedia world. The program focuses on storytelling across a variety of platforms, including print and online writing, video, photographs, graphics, design, data visualization and social media. Potential publication on the student news site and with professional outlets. Professional standards, ethical principles and legal issues are emphasized.

Learning Outcome(s):

1. Develop and practice competency in professional writing standards in regard to traditional news and/or nonfiction feature writing styles with attention to truth, accuracy, fairness and objectivity.
2. Evaluate and employ the use of a variety of multimedia platforms that will enhance textual narration, including video, photographs, audio slideshows, graphics, data visualization and social media.
3. Critique and edit material developed in preparation for potential publication.
4. Demonstrate understanding of professional standards, ethical principles and legal concerns in pursuit of truth, accuracy, fairness and objectivity, particularly as it applies to digital communication.