Fashion Merchandising
7 courses · Chaffey College · 2026-2027 Catalog
Classes: Fall 2026 · Spring 2027
FASHM 10 Introduction to the Fashion Industry
- Units
- 3
- Hours
- 48-54 Lecture
- Transfers to
- CSU, UC
This course provides an overview of career paths in the fashion industry, exploring roles in design, manufacturing, retail, merchandising, sales, and promotion. Students will examine job descriptions, industry expectations, and required education and training while considering their place within the global fashion landscape. Topics include raw materials, production, retailing, technology, and the impact of globalization on fashion careers.
FASHM 11 Fashion Retail Merchandising and Management
- Units
- 3
- Hours
- 48-54 Lecture
- Advisory
- FASHM 10
- Transfers to
- CSU
This course explores the principles of retailing and fashion merchandise management, including merchandise mix, vendor negotiation, pricing, visual displays, advertising, e-commerce, and inventory control. Students will examine apparel retail organization and management, consumer behavior, multi-channel strategies, store location, and retail marketing.
FASHM 12 Visual Merchandising
- Units
- 3
- Hours
- 48-54 Lecture
- Transfers to
- CSU
Principles of the core design strategies in visual merchandising and space planning to maximize sales in a retail environment. Use of techniques for windows, mannequins, and fixtures including lighting and signage.
FASHM 20 Fashion Promotion
- Units
- 3
- Hours
- 48-54 Lecture
- Advisory
- FASHM 10
- Transfers to
- CSU
Concepts, practices, and procedures related to fashion promotion. Emphasis placed on marketing communications, market and consumer research, branding, promotional planning, social media strategies, personal and non-personal selling.
FASHM 21 Retail Buying
- Units
- 3
- Hours
- 48-54 Lecture
- Advisory
- FASHM 10
- Transfers to
- CSU
Foundation in the principles and practices associated with retail merchandise buying, pricing, planning, and allocation. Includes computer applications, retail formulas, costing calculations, inventory methods, operating statements, and managing profit.
FASHM 60 Textiles
- Units
- 3
- Hours
- 48-54 Lecture
- Transfers to
- CSU, UC
Study of the textile fibers, yarns, weaves, and finishes which give the consumer, the merchandiser, and the designer a background for intelligent selection, use, and care of modern fabrics.
FASHM 89 Retail Collection
- Units
- 3
- Hours
- 48-54 Lecture
- Prerequisite
- Completion with a C or better in: FASHM 10 and; FASHM 11 and; FASHM 12 and; FASHD 28. Advisory - Concurrent Enrollment: FASHM 21
- Transfers to
- CSU
This course will be taken in a student's final semester as a capstone course. Students will prepare for a career in fashion merchandising through the application of the topics in the discipline. Students will plan, market, and execute a fashion presentation. Students will prepare a cover letter, resume, and professional portfolio.