Retail Management
Certificate of Achievement Business · Butte College · 2026-2027 Catalog
About the Program
Program Goal: Career
GE Pattern(s): None
Program Code: 01317.01CA
The Retail Management program is designed to provide students with a well-rounded education in business operations, management techniques, human relations, basic marketing principles, accounting, business law, economics and business computer applications, with an emphasis in retailing.
Students completing the program in Retail Management will increase their practical business skills relating to devising plans, organizing tasks, leading others, and controlling operations. Customer service positions, retail associate, sales associate, assistant store manager, retail manager are positions in this field.
Program Learning Outcome(s): Upon successful completion of the program, the student will be able to:
- Define the terms, principles and theories relating to retail planning, strategy and implementation.
- Conduct a retail audit to demonstrate mastery of course concepts including customer buying behavior, retail planning, strategy, store layout, visual merchandising, and operations.
- Analyze a retail marketing strategy and its appropriateness given target market(s).
| Course | Title | Units |
|---|---|---|
| Required courses: | 27 | |
| ACCT 20 | Introduction to Accounting | 3 |
| BCIS 18 | Introduction to Business Technology | 3 |
| BUS 20 | Introduction to Business | 3 |
| BUS 35 | Leading and Supervising Teams | 3 |
| BUS 64 | Principles of Marketing | 3 |
| ECON C2001 | Principles of Microeconomics | 3 |
| Select one: | 3 | |
| BCIS 13 | Business Communication | 3 |
| COMM C1000 | Introduction to Public Speaking | 3 |
| Select one: | 3 | |
| BUS 40 | Introduction to Management | 3 |
| BUS 44 | Human Resource Management | 3 |
| Select one: | 3 | |
| BUS 50 | Sales Strategies | 3 |
| BUS 60 | Advertising and Promotion | 3 |
| Total | 27 | |