Mass Media Studies

About the Program

Program Goal: Career

GE Pattern(s): None

Program Code: MASSMEDIA.CC

Completion of this certificate will introduce students to the study, writing and production of media content. Students choose the path most relevant to their career goals: the study of TV or film, and the production of audio or video.

Program Learning Outcome(s): Upon successful completion of the program, the student will be able to:

1. Describe the history, business models and new technologies of mass media in the United States.
2. Analyze the role and function of media ethics in commercial mass media.
3. Identify and address the technical and aesthetic issues related to creating and writing for electronic media.
4. Write and assemble audio or video productions for presentation to an audience.