Business on the Web
Certificate Business · Butte College · 2026-2027 Catalog
About the Program
Program Goal: Career
GE Pattern(s): None
Program Code: BUSONWEB.CC
Students are introduced to web marketing tools, strategies, application and measurement. It examines benefits and challenges associated with web marketing technologies including web site development, search engine optimization, online advertising, social media, email campaigns, blog marketing, digital public relations, multimedia and mobile marketing. Students will learn how to create a web marketing strategy and then apply web marketing technologies in a measurable way to achieve business objectives.
The certificate is designed to provide students with an exposure to web marketing tools and strategies which would qualify the student to work as a web assistant to help manage a company’s online presence.
Program Learning Outcome(s): Upon successful completion of the program, the student will be able to:
- Articulate business terms and concepts, and effectively communicate using the language of business.
- Make effective web-based business decisions using a systematic, evaluative, information-based approach.