Marketing MKTG

MKTG 101 Principles of Marketing

Units

3

Hours

54 lecture hours, 54 contact hours total

Transfers to

CSU

Applies to the associate degree or certificates (AVC)

This course is an introduction to the business activities in the field of marketing. The ideas and concepts presented will focus on increasing one's understanding of marketing and the business activities required to serve a selected target market: product planning, pricing, distribution, and promotion. Emphasis will be placed on raising awareness and assimilating these ideas and concepts into serving present and potential customers within the current legal, competitive, and socio-economic environment.

Offered: Fall 2026 (3 sections) · Winter 2027 (1 section) · Spring 2027 (2 sections)

MKTG 112 Introduction to Advertising

Units

3

Hours

54 lecture hours, 54 contact hours total

Transfers to

CSU

Applies to the associate degree or certificates (AVC)

This course is an introduction to the history, consumer consciousness, and agency activities in the field of advertising. The ideas and concepts presented will focus on understanding and identifying target audiences and developing an awareness of the advertising stratagem to serve those audiences. Emphasis will be placed on understanding past and present consumerism, advertising aims and goals in retail, wholesale, print and electronic advertising media as they apply to the business marketing and advertising environment.

Offered: Fall 2026 (1 section) · Spring 2027 (1 section)

MKTG 130 Digital Marketing

Units

3

Hours

54 lecture hours, 54 contact hours total

Advisory

Completion of or concurrent enrollment in MKTG 101.

Transfers to

CSU

Applies to the associate degree or certificates (AVC)

This course will help students to apply traditional marketing concepts in today's rapidly evolving e-commerce setting. Students will explore topics in such areas as mobile marketing, social media marketing, search engine marketing, and website content.

Offered: Fall 2026 (2 sections) · Winter 2027 (1 section) · Spring 2027 (2 sections)

MKTG 132 Social Media Marketing

Units

3

Hours

54 lecture hours, 54 contact hours total

Advisory

Completion of MKTG 130

Transfers to

CSU

Applies to the associate degree or certificates (AVC)

This course will provide students with a thorough understanding of social media marketing. Topics of study will include social media strategy, target audience figuration, evaluating different social media platforms, and the development of an effective social media marketing plan.

Offered: Fall 2026 (1 section) · Spring 2027 (1 section)

MKTG 199 Work Experience Education

Units

1-8

Hours

432 lab hours

Transfers to

CSU

Limitation on enrollment: To participate in work experience education, students must have a paid or unpaid job or internship and have approval of a work supervisor and the instructor supervising the work experience in the specific subject area.

Applies to the associate degree or certificates (AVC)

May be repeated once (R1)

Students must also attend a scheduled orientation or meet individually with the supervising instructor for an individual orientation. Work Experience Education is supervised employment designed to provide students a realistic learning experience through work. The ultimate goal is to teach students skills and attitudes that will equip them to function and adapt as an employee in a variety of situations and jobs. Work Experience Education is supervised employment extending classroom-based occupational learning in an on-the-job learning situation related to the students' educational major or occupational goal. Credit may be accrued at the rate of one to eight units per semester.

Not on the Fall 2026, Winter 2027, Spring 2027 schedules.