Agribusiness: Wine Business
Associate in Science Viticulture and Enology · Allan Hancock College · 2026-2027 Catalog
Award Type: Associate in Science
Designed for students preparing for or advancing in careers involving selling wine to wholesalers, retailers, brokers, restaurants, and the public. Those seeking to enter or upgrade careers in the wine industry in marketing, public relations, and promotion will find this program suited to their needs.
The graduate of the Associate in Science in Agribusiness: Wine Business will:
- Identify and suggest business strategies in the wine and grape industry considering financial management principles of vineyard and winery operations and strategic planning.
- Analyze promotion, selling, marketing and distribution possibilities.
- Evaluate benchmarking and brand name recognition alternatives.
- Analyze consumer and market conditions.
- Consider accounting, logistics, compliance, legal, labor and tax issues in the wine industry.
| Course | Title | Units |
|---|---|---|
| A major of 25 units is required for the degree. | ||
| Required core courses (12 units): | 12 | |
| VEN 101 | Introduction to Winemaking/Enology | 3 |
| VEN 102 | Introduction to Viticulture | 3 |
| VEN 105 | Wine Marketing and Sales | 3 |
| VEN 114 | Wine Business | 3 |
| Plus a minimum of 13 units selected from the following: | 13 | |
| ACCT 105 | Introduction to Accounting | 3 |
| VEN 103 | Sensory Evaluation of Wine | 3 |
| VEN 104 | Advanced Sensory Evaluation of Wine | 3 |
| VEN 106 | Winery and Vineyard Financial Management | 3 |
| AG 149 | Work Experience Education | 1 |
| VEN 301 | Pairing Wine and Food | 0.5 |
| VEN 302 | Progressive Wine and Food Pairing | 0.5 |
| VEN 303 | European Wine and Food | 0.5 |
| VEN 320 | Wine Tasting Room Sales | 1.5 |
| BUS 101 | Introduction to Business | 3 |
| BUS 103 | Advertising | 3 |
| BUS 104 | Business Organization and Management | 3 |
| BUS 110 | Business Law | 3 |
| BUS 160 | Business Communications | 3 |
| General Education | ||
| In addition to completing the program requirements, students are also required to complete general education courses. Students may follow the AHC GE or the Cal-GETC pathways to meet these requirements. Students intending to transfer to a four-year university should use the Cal-GETC GE pathway. To see what major courses and general education requirements you need to fulfill, visit your myHancock account and select the DegreeWorks button in the Academic Profile widget. For more information and guidance, and to receive a detailed education plan, make an appointment with an academic counselor. | ||
| Total | 25 | |