{
  "college": "santiago-canyon-college",
  "edition": "2025-2026",
  "departmentName": "Marketing",
  "id": "web-marketing-cert",
  "name": "Web Marketing",
  "award": "Certificate of Proficiency",
  "department": "marketing",
  "sourceUrl": "https://sccollege.elumenapp.com/catalog/catalog/program/web-marketing-cert-spring-2019",
  "blocks": [
    {
      "kind": "text",
      "markdown": "##### Control Number:\n\nThe Certificate of Proficiency in Web Marketing is designed to prepare students for various marketing, sales, and retail store management positions; to assist existing marketing managers and sales professionals in upgrading their skills; and to open up new career opportunities within the marketing field. Program content includes selection and buying of merchandise, advertising, sales, product distribution, customer relations, and pricing. The student will then specialize in one of the option areas: general marketing, professional selling, advertising, or retailing management. The certificate program provides practical skills for the student within specific areas of marketing.\n\n### Program Courses & Requirements"
    },
    {
      "kind": "courselist",
      "rows": [
        {
          "type": "comment",
          "text": "Web Marketing, CERT",
          "units": "9"
        },
        {
          "type": "course",
          "code": "BUS 127",
          "title": "Introduction to E-Commerce",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MKTG 113",
          "title": "Principles of Marketing",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MKTG 135",
          "title": "Web Marketing and Promotion",
          "units": "3",
          "indent": false
        }
      ]
    },
    {
      "kind": "text",
      "markdown": "### Learning Outcomes\n\n-   Have the knowledge for an entry-level web marketing position."
    }
  ]
}