{
  "college": "santiago-canyon-college",
  "edition": "2025-2026",
  "departmentName": "Marketing",
  "id": "general-marketing-cert",
  "name": "General Marketing",
  "award": "Certificate of Proficiency",
  "department": "marketing",
  "sourceUrl": "https://sccollege.elumenapp.com/catalog/catalog/program/general-marketing-cert-spring-2019",
  "blocks": [
    {
      "kind": "text",
      "markdown": "##### Control Number:\n\nThe Certificate of Proficiency in General Marketing is designed to prepare students for various marketing, sales, and retail store management positions; to assist existing marketing managers and sales professionals in upgrading their skills; and to open up new career opportunities within the marketing field. Program content includes selection and buying of merchandise, advertising, sales, product distribution, customer relations, and pricing. The student will then specialize in one of the option areas: general marketing, professional selling, advertising, or retailing management. The certificate program provides practical skills for the student within specific areas of marketing.\n\n### Program Courses & Requirements"
    },
    {
      "kind": "courselist",
      "rows": [
        {
          "type": "comment",
          "text": "General Marketing, CERT",
          "units": "12"
        },
        {
          "type": "course",
          "code": "MKTG 112",
          "title": "Principles of Advertising",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MKTG 113",
          "title": "Principles of Marketing",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MKTG 114",
          "title": "Professional Selling",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MKTG 115",
          "title": "Consumer Behavior",
          "units": "3",
          "indent": false
        }
      ]
    },
    {
      "kind": "text",
      "markdown": "### Learning Outcomes\n\n-   Have enough knowledge of marketing for an entry-level position."
    }
  ]
}