{
  "college": "santiago-canyon-college",
  "edition": "2025-2026",
  "departmentName": "Vocational: Business",
  "id": "digital-marketing-specialist-cc",
  "name": "Digital Marketing Specialist",
  "award": "Certificate of Completion",
  "department": "vocational-business",
  "sourceUrl": "https://sccollege.elumenapp.com/catalog/catalog/program/digital-marketing-specialist-cc-spring-2019",
  "blocks": [
    {
      "kind": "text",
      "markdown": "This program is designed to prepare students to determine potential sales of a product or service by researching and analyzing market conditions in local, regional, or national areas. Students will learn methods of digital marketing and distribution, such as gathering information on competitors, prices, and sales. An emphasis is placed on the use of digital marketing technology to create a marketing campaign.\n\n### Program Courses & Requirements"
    },
    {
      "kind": "courselist",
      "rows": [
        {
          "type": "comment",
          "text": "Digital Marketing Specialist, CC",
          "units": "180"
        },
        {
          "type": "course",
          "code": "VBUS 014",
          "title": "Introduction to Mobile and Social Media Tools",
          "units": "60",
          "indent": false
        },
        {
          "type": "course",
          "code": "VBUS 150",
          "title": "Introduction to Digital Marketing",
          "units": "60",
          "indent": false
        },
        {
          "type": "course",
          "code": "VBUS 152",
          "title": "Introduction to Digital Marketing Analytics",
          "units": "60",
          "indent": false
        }
      ]
    },
    {
      "kind": "text",
      "markdown": "### Learning Outcomes\n\n-   Create a digital marketing campaign."
    }
  ]
}