# Marketing (MKTG) courses Santa Ana College · 2026-2027 Catalog · 14 courses Source: https://sac.curriqunet.com/catalog/iq/36813/36822/36888 "Offered" lists sections in this catalog year's class schedules: Fall 2026, Spring 2027. ### MKTG 111 — Principles of Retailing - **Units:** 3 - **Hours:** 54 Lecture - **Transfers to:** CSU - **Offered:** Spring 2027, 1 section (/c/santa-ana-college/schedule/spring-2027/mktg.md) Overview of the retail industry. Structure, scope, and evolution of retail institutions; retail decision making is emphasized in relation to the following topics: organization and store management; merchandise assortment, pricing, and layout; identifying markets; and advertising, promotion, and sales. (Same as MGMT-111) ### MKTG 113 — Principles of Marketing - **Units:** 3 - **Hours:** 54 Lecture - **Transfers to:** CSU - **Offered:** Fall 2026, 2 sections (/c/santa-ana-college/schedule/fall-2026/mktg.md); Spring 2027, 1 section (/c/santa-ana-college/schedule/spring-2027/mktg.md) The process of selling, marketing, and developing products that will satisfy the many needs of consumers and businesses. Includes market research techniques, pricing, distribution, and promotion. ### MKTG 116 — Global Marketing: Selling Around the World - **Units:** 3 - **Hours:** 54 Lecture - **Transfers to:** CSU - **Offered:** Fall 2026, 1 section (/c/santa-ana-college/schedule/fall-2026/mktg.md) This comprehensive Global Marketing course explores the dynamic and evolving landscape of international business, equipping students with the tools and strategies needed to successfully market products and services in global markets. Through an analysis of market entry strategies, cross-cultural consumer behavior, global branding, digital marketing trends, and international trade regulations, students will gain a deep understanding of the challenges and opportunities in diverse global markets. (Same as BUS 116 Global Marketing: Selling Around the World). ### MKTG 120 — Understanding Consumer Behavior – Getting them to Buy, Buy, Buy - **Units:** 1 - **Hours:** 18 Lecture - **Transfers to:** CSU - **Offered:** not on the Fall 2026, Spring 2027 schedules This course will explore the science, mechanics, dynamics, and culture of consumers and their behavior. Understanding your consumer leads to long-term relationships, which translates to sales and profits for your business. Students will learn how to analyze consumer behavior using the latest tools, techniques, and technology. ### MKTG 121 — Negotiating - Getting to a Win-Win - **Units:** 1 - **Hours:** 18 Lecture - **Transfers to:** CSU - **Offered:** not on the Fall 2026, Spring 2027 schedules Learn the techniques of successfully negotiating a Win-Win business transaction. By learning the different negotiating styles, students will gain skills working with customers in all business segments. ### MKTG 122 — Sales Strategies that Build Business Relationships & Increase Sales - **Units:** 2 - **Hours:** 36 Lecture - **Transfers to:** CSU - **Offered:** not on the Fall 2026, Spring 2027 schedules Learn how professional sales people build relationships with customers and clients that lead to increased sales. Learn how to effectively communicate, persuade, overcome objections, and close the deal. ### MKTG 123 — Marketing and Technology - Trends and Cutting Edges - **Units:** 1 - **Hours:** 18 Lecture - **Transfers to:** CSU - **Offered:** not on the Fall 2026, Spring 2027 schedules This course will cover the latest trends in mixed marketing technologies. Learn to use the latest technologies to drive awareness, create demand, and close sales. Discover the latest trends, strategies, and tools for using technology for marketing - what they are, how they work, and how to get started. ### MKTG 124 — Cause Marketing and Public Relations - Doing Well by Doing Good - **Units:** 1 - **Hours:** 18 Lecture - **Transfers to:** CSU - **Offered:** not on the Fall 2026, Spring 2027 schedules This course will cover how companies can be successful by doing good, helping society and people. Learn about not-for-profit businesses and socially responsible for-profit businesses. Learn how authentic corporate giving, cause marketing, and the power of public relations can help drive the triple bottom line - profits, people and planet. ### MKTG 125 — Advertising & Promotion – Get the Word Out & Keep your Customers Buying - **Units:** 2 - **Hours:** 36 Lecture - **Transfers to:** CSU - **Offered:** not on the Fall 2026, Spring 2027 schedules This course will provide students with an in-depth look into cutting-edge advertising and promotion strategies used by small, medium, and large companies. Students will learn how to create an advertising campaign, including the planning, costs, and creative design process. Students will learn how promotions are used to increase sales, to build brand loyalty, and to build relationship with customers. ### MKTG 126 — Distributing Products & Services – Reaching Customers Where They Shop - **Units:** 2 - **Hours:** 36 Lecture - **Transfers to:** CSU - **Offered:** not on the Fall 2026, Spring 2027 schedules This course will teach the latest and most cost effective strategies to reach your customer. Students will learn how an efficient B2B and/or B2C distribution system utilizing marketing intermediaries, direct sales, online distribution, and global markets can increase profits. Supply Chain strategies, channel evaluation, and relationships will be highlighted. ### MKTG 127 — Introduction to E-Commerce - **Units:** 3 - **Hours:** 54 Lecture - **Transfers to:** CSU - **Offered:** Spring 2027, 1 section (/c/santa-ana-college/schedule/spring-2027/mktg.md) Electronic commerce (e-commerce) from a marketing and managerial perspective focusing on the retailing, business-to-business, and service industries. Topics include e-commerce infrastructure, intranets and extranets, electronic payment systems, marketing research, advertising, e-commerce strategies, and privacy issues (Same as BUS 127). ### MKTG 128 — Advertising and Distribution - **Units:** 3 - **Hours:** 54 Lecture - **Transfers to:** CSU - **Offered:** Spring 2027, 1 section (/c/santa-ana-college/schedule/spring-2027/mktg.md) This course will provide students with an in-depth look into cutting edge advertising and promotion strategies used by small, medium, and large companies. Students will learn how to create an advertising campaign, including the planning, costs, and creative design process. Students will learn how promotions are used to increase sales, to build brand loyalty, and to build relationship with customers. This course will teach the latest and most cost-effective strategies to reach your customer. Students will learn how an efficient B2B and/or B2C distribution system utilizing marketing intermediaries, direct sales, online distribution, and global markets can increase profits. Supply Chain strategies, channel evaluation, and relationships will be highlighted. ### MKTG 129 — Sales, Negotiation, and Consumer Behavior - **Units:** 3 - **Hours:** 54 Lecture - **Transfers to:** CSU - **Offered:** Spring 2027, 1 section (/c/santa-ana-college/schedule/spring-2027/mktg.md) This course will explore the science, mechanics, dynamics, and culture of consumers and their behavior. Understanding consumers leads to long-term relationships, which translates to sales and profits for businesses. Students will learn how to analyze consumer behavior using the latest tools, techniques, and technology. Students will learn the techniques of successfully negotiating a Win-Win business transaction. By learning the different negotiating styles, students will gain skills working with customers in all business segments. Students will learn how professional sales people build relationships with customers and clients that lead to increased sales. Learn how to effectively communicate, persuade, overcome objections, and close the deal. ### MKTG 130 — Business Writing for Social Media - **Units:** 1 - **Hours:** 18 Lecture - **Transfers to:** CSU - **Offered:** Spring 2027, 2 sections (/c/santa-ana-college/schedule/spring-2027/mktg.md) Learn how to write professional business content for social media and digital marketing by focusing on purpose and intended audiences. Learn proper techniques and innovative marketing writing strategies to become effective at using current industry standard social media platforms such as Instagram, Twitter, Facebook, Snapchat, Pinterest, and YouTube videos. Same as ENTR 130.