{
  "college": "san-jose-city-college",
  "edition": "2026-2027",
  "departmentName": "Business",
  "id": "business--marketing-certificate-achievement-level-2",
  "name": "Business: Marketing",
  "award": "Certificate of Achievement Level 2",
  "department": "business",
  "sourceUrl": "https://catalog.sjcc.edu/degrees-certificates/business/marketing-certificate-achievement-level-2/",
  "blocks": [
    {
      "kind": "text",
      "markdown": "### Description\n\nThe Business Department offers Associate in Science degrees and certificate programs in three major areas: Entrepreneurship, Management, and Marketing. The degree programs require a total of 60 units; of which, 24 units are selected from General Education areas and the remaining 36 units are selected from a business major concentration. Several levels of certificates are available in each of the three areas of concentration. The certificate programs can be completed without the requirements of General Education. A “C” grade or better is required in all degree and certificate major and major elective courses.\n\nThe business programs are designed for students who are planning to begin a business career, preparing to assume positions of responsibility, or planning to operate their own businesses. The following is a brief description of the emphasis in Marketing: In a competitive business environment today, technology comes and goes; however, one skill remains constant—the ability to market. This program is designed for those students who are interested in pursuing a career in one of the most exciting careers in existence. Completion of this program will prepare students to seek employment in marketing and sales in a variety of domestic and international businesses including hi-tech, retail, advertising, and consumer or industrial products.\n\n**CAREER OPTIONS:**\n\n-   Marketing Assistant\n-   Assistant Product Researcher\n-   Retail Sales"
    },
    {
      "kind": "text",
      "markdown": "### Program Learning Outcomes\n\nUpon successful completion of this program, students will be able to:\n\n-   Identify the purpose of business and its functional objectives.\n-   Explain fundamental business structure and basic organizational responsibilities.\n-   Apply an understanding and working knowledge of basic business terminologies.\n-   Demonstrate familiarity with basic elements of managing a small business or its components.\n-   Describe various business functions in order to prepare for employment in business or to prepare for advancement into upper division course work.\n-   Interpret and communicate findings of financial information for management, investors, clients, stakeholders, and other interested users.\n-   Demonstrate the basic applications of presentation, advertising, and promotion which emphasize integrated marketing communication to a diverse audience.\n-   Practice effective written and oral skills in explaining solutions to practical business problems.\n-   Provide an intelligent interpretation of and show a proper use of business statements.\n-   Explain how legal concepts are sustained by the various laws and regulations affecting business, managers, employees, investors, customers, and suppliers.\n-   Identify key issues, research relevant data, and show evidence of analytical thinking about possible solution for business opportunities and problems.\n-   Demonstrate the ability to work and interact effectively with individuals of differing interests, genders, orientations, backgrounds, professions and laws in a global environment.\n-   Examine the impacts of solutions to economic, ethical, and legal dilemmas presented with working in the international marketplace.\n-   Explain the importance of the practice high ethical standards in all contacts with various stakeholders by all members of the business community.\n-   Demonstrate how to develop, recognize, and practice high ethical standards in all contacts with various stakeholders which maintain equity and implement fair business practices.\n-   Analyze the inter-relationship of legal, ethical, social, and philanthropic efforts of a business as it relates to the business products, services and activities.\n-   Collect, classify, and record data used to create intelligent information for business decision making.\n-   Show familiarity with applications of technology in the communication and marketing of business products or services.\n-   Create and produce documentable solutions to business problems and challenges.\n-   Prepare reports and papers consistent with the goals and objectives of marketing communication in a proper format"
    },
    {
      "kind": "text",
      "markdown": "### Requirements\n\n#### Certificate Requirements"
    },
    {
      "kind": "courselist",
      "rows": [
        {
          "type": "course",
          "code": "ACCTG 020",
          "title": "Financial Accounting",
          "units": "3-5",
          "indent": false
        },
        {
          "type": "course",
          "code": "ACCTG 101",
          "title": "Bookkeeping for Small Business",
          "indent": false,
          "connector": "or"
        },
        {
          "type": "course",
          "code": "BUS 071",
          "title": "Legal Environment of Business",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 082",
          "title": "Introduction to Business",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 112",
          "title": "Advertising, Promotion, and Sales",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 120",
          "title": "Marketing Principles",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "CIS 041",
          "title": "Introduction to Computer Information Systems",
          "units": "3",
          "indent": false
        },
        {
          "type": "total",
          "text": "Total Units",
          "units": "18-20"
        }
      ]
    }
  ]
}