# Business: Entrepreneurship (Certificate of Achievement Level 3)

San Jose City College · 2026-2027 Catalog · Department: Business

Source: https://catalog.sjcc.edu/degrees-certificates/business/entrepreneurship-certificate-achievement-level-3/

### Description

The Business Department offers Associate in Science degrees and certificate programs in three major areas: Entrepreneurship, Management, and Marketing. The degree programs require a total of 60 units; of which, 24 units are selected from General Education areas and the remaining 36 units are selected from a business major concentration. Several levels of certificates are available in each of the three areas of concentration. The certificate programs can be completed without the requirements of General Education. A “C” grade or better is required in all degree and certificate major and major elective courses.

The business programs are designed for students who are planning to begin a business career, preparing to assume positions of responsibility, or planning to operate their own businesses. The following is a brief description of the emphasis in Entrepreneurship: For those who are planning to start their own businesses, the Entrepreneurship program offers a unique opportunity to learn all the “how-tos” from conceptual stage through implementation and operating stages. Built on the foundation of writing a business plan, to acquisition of funding, to marketing and management, students will be able to learn the A-Z in starting and managing a successful small business.

**CAREER OPTIONS:**

-   Small/Medium Size Business Owner
-   Start-up Business Owner

### Program Learning Outcomes

Upon successful completion of this program, students will be able to:

-   Identify the purpose of business and its functional objectives.
-   Explain fundamental business structure and basic organizational responsibilities.
-   Apply an understanding and working knowledge of basic business terminologies.
-   Demonstrate familiarity with basic elements of managing a small business or its components.
-   Describe various business functions in order to prepare for employment in business or to prepare for advancement into upper division course work.
-   Interpret and communicate findings of financial information for management, investors, clients, stakeholders, and other interested users.
-   Demonstrate the basic applications of presentation, advertising, and promotion which emphasize integrated marketing communication to a diverse audience.
-   Practice effective written and oral skills in explaining solutions to practical business problems.
-   Provide an intelligent interpretation of and show a proper use of business statements.
-   Explain how legal concepts are sustained by the various laws and regulations affecting business, managers, employees, investors, customers, and suppliers.
-   Identify key issues, research relevant data, and show evidence of analytical thinking about possible solution for business opportunities and problems.
-   Demonstrate the ability to work and interact effectively with individuals of differing interests, genders, orientations, backgrounds, professions and laws in a global environment.
-   Examine the impacts of solutions to economic, ethical, and legal dilemmas presented with working in the international marketplace.
-   Explain the importance of the practice high ethical standards in all contacts with various stakeholders by all members of the business community.
-   Demonstrate how to develop, recognize, and practice high ethical standards in all contacts with various stakeholders which maintain equity and implement fair business practices.
-   Analyze the inter-relationship of legal, ethical, social, and philanthropic efforts of a business as it relates to the business products, services and activities.
-   Collect, classify, and record data used to create intelligent information for business decision making.
-   Show familiarity with applications of technology in the communication and marketing of business products or services.
-   Create and produce documentable solutions to business problems and challenges.
-   Prepare reports and papers consistent with the goals and objectives of marketing communication in a proper format

### Requirements

#### Certificate Requirements

| Course | Title | Units |
| --- | --- | --- |
| **Complete one of the following courses:** | |  |
| ACCTG 020 | Financial Accounting | 5 |
| **-OR-** | |  |
| ACCTG 101 | Bookkeeping for Small Business | 3 |
| **Required Courses:** | |  |
| BUS 068 | Entrepreneurship and Small Business Management | 3 |
| BUS 071 | Legal Environment of Business | 3 |
| BUS 082 | Introduction to Business | 3 |
| BUS 120 | Marketing Principles | 3 |
| CIS 041 | Introduction to Computer Information Systems | 3 |
| **Plus an additional 12-14 units from the following:** | | 12-14 |
| ACCTG 021 | Managerial Accounting | 5 |
| BUS 112 | Advertising, Promotion, and Sales | 3 |
| BUS 113 | Principles of Management | 3 |
| BUS 124 | International Marketing | 3 |
| BUS 126 | Retail Management | 3 |
| BUS 135 | Human Relations and Leadership | 3 |
| **Total Units** | | 30-34 |