# Fundamentals of Marketing (Certificate of Performance)

San Diego City College · 2026-2027 Catalog · Department: Marketing

Source: https://sdccd.curriqunet.com/catalog/iq/15604/15944/15945/15605/17292

### Summary

The Certificate of Performance in Fundamentals of Marketing is designed to provide students with the skills necessary for marketing careers. Emphasis is placed on building fundamental competencies for jobs requiring skills in developing and designing marketing and promotional plans and forecasts. Coursework provides students a comprehensive introduction to the field of marketing and an avenue to meet the core requirements for marketing majors at universities.

**Award Notes:**
A Certificate of Performance is a departmental award that does not appear on the student’s transcript. All courses must be completed within the San Diego Community College District.
This program is not eligible for federal financial aid in accordance with Federal regulations.

**Learning Outcome(s): Students who complete the Fundamentals of Marketing Program will be able to:**

1.  Develop and apply appropriate communication skills across various business settings.
2.  Analyze business scenarios to formulate and implement plans of action.
3.  Leverage technology to manage and use information for decision making.

### Requirements

| Course | Title | Units |
| --- | --- | --- |
| **COURSES REQUIRED FOR THE MAJOR:** | | 3 |
| MARK 100 | Principles of Marketing | 3 |
| **Complete three (3) units from the following:** | | 3 |
| MARK 105 | Professional Selling | 3 |
| MARK 130 | Advertising Principles | 3 |