# Customer Relationship Management (Certificate of Performance)

San Diego City College · 2026-2027 Catalog · Department: Business

Source: https://sdccd.curriqunet.com/catalog/iq/15604/15944/15945/15605/15791

### Summary

This program provides an in-depth exploration of customer relationship management. Students study customer service and professional selling practices used in customer relationship management. Emphasis is placed on careers in customer service and sales fields.

The goal of this program is to introduce students to customer service techniques, client communication processes, and the stages of professional selling to increase their opportunities for employment in the customer relationship management sector. Students who successfully complete this Certificate of Performance will be able to practice and enhance their customer listening and communication skills, customer service and problem solving, and sales presentation knowledge. Program SLO: Analyze, organize, and compose various types of written and oral business communications. This is a department award in recognition of information on the transcript and does not imply meeting a graduation requirement.

**Award Notes:**
A Certificate of Performance is a departmental award that does not appear on the student’s transcript. All courses must be completed within the San Diego Community College District.
This program is not eligible for federal financial aid in accordance with Federal regulations.

**Learning Outcome(s): Students who complete the Customer Relationship Management Program will be able to:**

1.  Develop and apply appropriate communication skills across various business settings.
2.  Analyze business scenarios to formulate and implement plans of action.
3.  Leverage technology to manage and use information for decision making.

### Requirements

| Course | Title | Units |
| --- | --- | --- |
| **COURSES REQUIRED FOR THE MAJOR:** | | 6 |
| BUSE 102 | Introduction to Customer Service | 3 |
| MARK 105 | Professional Selling | 3 |