{
  "college": "san-diego-city-college",
  "edition": "2026-2027",
  "code": "MARK",
  "name": "Marketing",
  "sourceUrl": "https://sdccd.curriqunet.com/catalog/iq/15522/15846/15848/15523/15580",
  "courses": [
    {
      "code": "MARK 100",
      "subject": "MARK",
      "number": "100",
      "title": "Principles of Marketing",
      "units": "3",
      "hours": "48 - 54 hours lecture",
      "advisory": "ENGL C1000 with a Grade of \"C\" or better, or equivalent or ENGL 105 with a Grade of \"C\" or better, or equivalent",
      "cid": [],
      "transfer": [],
      "description": "This course is an overview of the foundations, principles, processes, and goals of marketing. Topics include ethics and social responsibility; global marketing and world trade; corporate marketing strategies; and emerging technologies. Marketing strategies include product planning, development, pricing, distribution, and promotion. This course is intended for students majoring in business or others working in a business environment such as managers and supervisors.",
      "notes": [
        "Grading: Letter Grade Only"
      ],
      "offered": [
        {
          "term": "fall-2026",
          "name": "Fall 2026",
          "sections": 1,
          "open": 1,
          "url": "/c/san-diego-city-college/schedule/fall-2026/mark/#mark-100",
          "subject": "MARK"
        },
        {
          "term": "spring-2027",
          "name": "Spring 2027",
          "sections": 1,
          "open": 1,
          "url": "/c/san-diego-city-college/schedule/spring-2027/mark/#mark-100",
          "subject": "MARK"
        }
      ]
    },
    {
      "code": "MARK 105",
      "subject": "MARK",
      "number": "105",
      "title": "Professional Selling",
      "units": "3",
      "hours": "48 - 54 hours lecture",
      "advisory": "ENGL C1000 with a Grade of \"C\" or better, or equivalent",
      "cid": [],
      "transfer": [],
      "description": "This course is a study of the principles of sales and selling. Emphasis is placed on the role of human relations in the processes of selling products, services and ideas. Topics include sales techniques, including opening the sale, discovering the needs and wants of the client, addressing objections and closing the sale. Students develop and deliver written and oral sales presentations. This course is designed for students majoring in business or marketing and anyone interested in the sales profession.",
      "notes": [
        "Grading: Letter Grade Only"
      ],
      "offered": [
        {
          "term": "spring-2027",
          "name": "Spring 2027",
          "sections": 1,
          "open": 1,
          "url": "/c/san-diego-city-college/schedule/spring-2027/mark/#mark-105",
          "subject": "MARK"
        }
      ]
    },
    {
      "code": "MARK 130",
      "subject": "MARK",
      "number": "130",
      "title": "Advertising Principles",
      "units": "3",
      "hours": "48 - 54 hours lecture",
      "advisory": "ENGL C1000 with a Grade of \"C\" or better, or equivalent",
      "cid": [],
      "transfer": [],
      "description": "This course is a study of the principles and practices of advertising. Emphasis is placed on target marketing, consumer behavior, and Integrated Marketing Communications (IMC). This course is designed for students majoring in business or marketing and anyone interested in employment or a career in the field of advertising.",
      "notes": [
        "Grading: Letter Grade Only"
      ],
      "offered": [
        {
          "term": "fall-2026",
          "name": "Fall 2026",
          "sections": 1,
          "open": 0,
          "url": "/c/san-diego-city-college/schedule/fall-2026/mark/#mark-130",
          "subject": "MARK"
        }
      ]
    }
  ]
}