# Marketing (MRKT) courses

Rio Hondo College · 2026-2027 Catalog · 6 courses

Source: https://riohondo.curriqunet.com/catalog/iq/22181/25453/24489

"Offered" lists sections in this catalog year's class schedules: Summer 2026, Fall 2026, Winter 2027, Spring 2027.

### MRKT 170 — Principles of Marketing

- **Units:** 3
- **Hours:** 54 Lecture
- **Advisory:** MGMT 101
- **Transfers to:** CSU
- **Offered:** Fall 2026, 1 section (/c/rio-hondo-college/schedule/fall-2026/mrkt.md); Spring 2027, 2 sections (/c/rio-hondo-college/schedule/spring-2027/mrkt.md)

This course is designed for students interested in a career in marketing or an entry-level marketing position with a retail, industrial, service, or consumer product company. Discussion of marketing concepts, strategies, and techniques take place in an environment that reflects new technologies and international competitiveness. Topics include marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation; and regulations and trends.

### MRKT 171 — Consumer Behavior

- **Units:** 3
- **Hours:** 54 Lecture
- **Advisory:** MGMT 101
- **Transfers to:** CSU
- **Offered:** Fall 2026, 1 section (/c/rio-hondo-college/schedule/fall-2026/mrkt.md)

This class investigates and analyzes the reasons consumers select, purchase, use, and dispose of goods and services to satisfy their personal and household needs. Topics include consumer culture, group influence, consumption patterns, and consumer attitudes and lifestyles. This class is appropriate for marketing majors and anyone who wants to know why people buy.

### MRKT 172 — Advertising and Promotion

- **Units:** 3
- **Hours:** 54 Lecture
- **Advisory:** MGMT 101
- **Transfers to:** CSU
- **Offered:** Spring 2027, 1 section (/c/rio-hondo-college/schedule/spring-2027/mrkt.md)

This course introduces students to the creative and competitive field of advertising and promotion. Topics include understanding the target audience, developing marketing and advertising plans, engaging in the creative process through strategy and execution, and integrating marketing communications elements as they relate to personal selling, sales promotion, direct marketing, and electronic, digital, and print media. This course is appropriate for marketing majors or anyone interested in advertising and promotion.

### MRKT 173 — Principles of Selling

- **Units:** 3
- **Hours:** 54 Lecture
- **Advisory:** It is advised that students be able to engage in written composition at a college level and read college-level texts.
- **Transfers to:** CSU
- **Offered:** Fall 2026, 1 section (/c/rio-hondo-college/schedule/fall-2026/mrkt.md)

This course is designed for students interested in a sales position, or students currently in the sales field who need further training or want to transition to a management or marketing manager position. The course focuses on relationship selling and developing productive selling environments as well as prospecting techniques, approach strategies, presentation and demonstration skills, overcoming selling objections, and closing techniques.

### MRKT 174 — Small Business Marketing and Advertising

- **Units:** 3
- **Hours:** 54 Lecture
- **Advisory:** MGMT 101
- **Transfers to:** CSU
- **Offered:** Spring 2027, 1 section (/c/rio-hondo-college/schedule/spring-2027/mrkt.md)

This class provides useful and effective marketing and advertising tools and techniques to students who have or would like to own a small business. A special emphasis is placed on the fundamentals of marketing and guerilla marketing and advertising techniques. Topics will include marketing plan strategies, marketing research, marketing channel management, retail and pricing strategies, and cost-effective guerilla advertising techniques for small businesses.

### MRKT 175 — Retail Management

- **Units:** 3
- **Hours:** 54 Lecture
- **Advisory:** MGMT 101
- **Transfers to:** CSU
- **Offered:** Fall 2026, 1 section (/c/rio-hondo-college/schedule/fall-2026/mrkt.md)

This course is designed for students who are pursuing a career in retail management or want to own their own retail business. Class discussions explore the topics of customer buying behavior, retail market strategy, retail site location, and human resources management. Case studies and experiential exercises are used to help students understand additional topics including customer service; retail pricing; and store, supply chain, and merchandise management.