# Digital Marketing (Certificate of Achievement)

Merritt College · 2026-2027 Catalog · Department: Business

Source: https://mc.curriqunet.com/catalog/iq/48441/48769/49120/49121/49127/49214/49220

##### Program Description

The Digital Marketing Certificate of Achievement prepares students with the knowledge, skills, and attributes necessary for obtaining work in the fields of marketing that is applicable to the public, private, and nonprofit sector. This certificate program will enable students to integrate foundational marketing concepts with practical technical skills, which ensures they gain real-world applied knowledge to be truly job-ready.  It aims to develop the student’s understanding of marketing and provide a framework for students to think about concepts such as segmentation, targeting, value propositions, and metrics. Students will be assessed throughout the course through exercises on the topics. This program can be completed within one year, culminating in a Certificate of Achievement in addition to co-branded Facebook certification.

##### Career Opportunities

Completion of this certificate will provide students with the coursework they need to work in entry-level digital marketing positions such as digital marketing coordinator, online community manager, email marketing coordinator, content marketing coordinator, or social media assistant, marketing analyst.

##### Learning Outcome(s)

1.  Demonstrate job readiness by using industry-standard marketing tools such as: Facebook Ads Manager, Google Analytics, Google Ads, Google Sheets, Google Slides, and Mailchimp.
2.  Demonstrate job readiness by creating a comprehensive digital marketing plan using core frameworks, analyzing A/B test results and Google Analytics report data, executing an original ad for Facebook and Google Search and Display, and developing an email marketing campaign using Mailchimp.

| Course | Title | Units |
| --- | --- | --- |
| **Required Courses:** | | 16 |
| **Core Courses:** | | 13 |
| BUS 74 | Introduction to Advertising | 3 |
| BUS 83 | Introduction to Digital Marketing | 3 |
| BUS 90 | Content Marketing and Branding | 3 |
| BUS 96 | Marketing Analytics and Performance Optimization | 4 |
| **Choose One:** | | 3 |
| BUS 92 | Digital Advertising: Search and Display | 3 |
| BUS 94 | Email Marketing | 3 |