{
  "college": "golden-west-college",
  "edition": "2026-2027",
  "departmentName": "Marketing",
  "id": "marketing--marketing-aa",
  "name": "Marketing",
  "award": "Associate in Arts Degree",
  "department": "marketing",
  "sourceUrl": "https://catalog.cccd.edu/golden-west/pathways/business/marketing/marketing-aa/",
  "blocks": [
    {
      "kind": "text",
      "markdown": "This program prepares students for entry-level positions in marketing including sales, social media marketing, and customer service. The curriculum enables students to select from a variety courses to further develop their marketing and management skillsets and career focus.\n\n#### Program Learning Outcomes\n\n1.  Apply practical market research methods used in the development of marketing strategies.\n2.  Develop marketing plans that include market analysis, market segmentation, pricing, promotion, and customer service.\n3.  Apply the use of the Internet and social media for marketing activities.\n4.  Practice written and verbal communications that enhance business interactions.\n\n#### Potential careers students may enter upon completion are as follows:\n\n-   Entry Level Marketing Analyst\n-   Marketing Analyst / Specialist\n-   Assistant Marketing Manager"
    },
    {
      "kind": "text",
      "markdown": "### Requirements\n\nReview Graduation Requirements, General Education, and Program Maps."
    },
    {
      "kind": "courselist",
      "rows": [
        {
          "type": "comment",
          "text": "Required Courses"
        },
        {
          "type": "course",
          "code": "BUS G100",
          "title": "Introduction To Business",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS G101",
          "title": "The Mindset of Business Success",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS G130",
          "title": "Introduction to Business Writing",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS G139",
          "title": "Business Communication",
          "indent": false,
          "connector": "or"
        },
        {
          "type": "course",
          "code": "MKTG G100",
          "title": "Principles Of Marketing",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MGMT G155",
          "title": "Customer Service",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MKTG G157",
          "title": "Finding and Knowing Your Customer",
          "units": "1.5",
          "indent": false
        },
        {
          "type": "course",
          "code": "MKTG G167",
          "title": "Marketing and Social Media for Entrepreneurs",
          "units": "1.5",
          "indent": false
        },
        {
          "type": "comment",
          "text": "Electives"
        },
        {
          "type": "comment",
          "text": "Select two of the following:",
          "units": "6-7"
        },
        {
          "type": "course",
          "code": "MKTG G135",
          "title": "Retail Management",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MKTG G140",
          "title": "Digital Marketing and Electronic Commerce",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MGMT G110",
          "title": "Elements Of Management",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "CS G130",
          "title": "Survey Of Computer Science/Information Technology",
          "units": "4",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS G152",
          "title": "Entrepreneurship - Starting a Business",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "DART G150",
          "title": "Adobe Photoshop I for Digital Image Editing",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS G160",
          "title": "Introduction to Business Analytics",
          "units": "3",
          "indent": false
        },
        {
          "type": "comment",
          "text": "Major Total",
          "units": "24-25"
        },
        {
          "type": "comment",
          "text": "GE Pattern (Local or Cal-GETC)",
          "units": "24-34"
        },
        {
          "type": "comment",
          "text": "Electives (as needed to reach 60 units)"
        },
        {
          "type": "comment",
          "text": "Total Units",
          "units": "60"
        }
      ]
    }
  ]
}