# Marketing (MKTG) courses

Golden West College · 2026-2027 Catalog · 5 courses

Source: https://catalog.cccd.edu/golden-west/course-descriptions/credit-courses/mktg/

"Offered" lists sections in this catalog year's class schedules: Fall 2026, Spring 2027.

### MKTG G100 — Principles Of Marketing

- **Units:** 3
- **Hours:** 54 lecture hours
- **Transfers to:** CSU
- **Offered:** Fall 2026, 1 section (/c/golden-west-college/schedule/fall-2026/mktg.md); Spring 2027, 1 section (/c/golden-west-college/schedule/spring-2027/mktg.md)
- Grading Mode: Standard Letter, Pass/No Pass

This course introduces the major disciplines of marketing. Studies include market research, planning, product development, pricing, promotion, distribution, branding, eCommerce and social media, and customer service. Career options in sales, marketing, and customer service will be explored.

### MKTG G135 — Retail Management

- **Units:** 3
- **Hours:** 54 lecture hours
- **Transfers to:** CSU
- **Offered:** Fall 2026, 1 section (/c/golden-west-college/schedule/fall-2026/mktg.md)
- Grading Mode: Standard Letter

This course focuses on the operations of an established retail business. Students learn various aspects of retail management and store operations including merchandising, operations, layout, store organization, site location, and customer service. Emphasis is placed upon current trends in retail and solutions of actual retail problems.

### MKTG G140 — Digital Marketing and Electronic Commerce

- **Units:** 3
- **Hours:** 54 lecture hours
- **Transfers to:** CSU
- **Offered:** Fall 2026, 1 section (/c/golden-west-college/schedule/fall-2026/mktg.md)
- Grading Mode: Standard Letter, Pass/No Pass

This course examines digital marketing and electronic commerce (e-commerce), how they are conducted and managed, as well as major opportunities, limitations, issues, and risks. The course also explores e-commerce strategy, social and mobile marketing, online security, and developing an e-commerce presence in both business-to-consumer (B2C) and business-to-business (B2B) models.

### MKTG G157 — Finding and Knowing Your Customer

- **Units:** 1.5
- **Hours:** 27 lecture hours
- **Transfers to:** CSU
- **Offered:** Spring 2027, 1 section (/c/golden-west-college/schedule/spring-2027/mktg.md)
- Grading Mode: Standard Letter, Pass/No Pass

This course is designed to enable those who are interested in launching their own business to research their potential customers and determine the best way to meet their customer's needs. The course equips students with the knowledge and tools to plan, execute, and leverage market research to drive business success.

### MKTG G167 — Marketing and Social Media for Entrepreneurs

- **Units:** 1.5
- **Hours:** 27 lecture hours
- **Transfers to:** CSU
- **Offered:** Spring 2027, 1 section (/c/golden-west-college/schedule/spring-2027/mktg.md)
- Grading Mode: Standard Letter, Pass/No Pass

This course is designed to enable new and existing small business owners with concepts and strategies to market their business or product idea using social media. This course includes understanding basic marketing concepts, leveraging social media, and developing a marketing plan.