{
  "college": "coastline-college",
  "edition": "2026-2027",
  "departmentName": "Business",
  "id": "business--marketing-associate-science-degree",
  "name": "Marketing",
  "award": "Associate of Science Degree",
  "department": "business",
  "sourceUrl": "https://catalog.cccd.edu/coastline/pathways/business-operations-management/business/marketing-associate-science-degree/",
  "blocks": [
    {
      "kind": "text",
      "markdown": "The Marketing degree program is designed to train those individuals whose career paths involve market research, product design and development, customer relations, pricing, promotion and selling, and distribution. Courses emphasize the tools used by marketers, the environmental forces affecting the marketing process, sales communication skills, the major components of modern advertising and promotion, marketing research, and advertising planning and strategy.\n\n#### Program Learning Outcomes\n\n1.  Develop and exhibit high standards of professional practice, demonstrating awareness of ethical and social responsibilities in today’s multicultural, team-oriented, rapidly-changing global environment.\n2.  Analyze and recommend effective business decisions/solutions using a systematic, evaluative, and data-driven approach.\n3.  Effectively communicate solutions to business problems using appropriate business terms and strategies.\n4.  Formulate strategies that embrace diversity within organizations and create inclusive organizational cultures."
    },
    {
      "kind": "text",
      "markdown": "### Requirements\n\nReview the Associate in Science and Associate in Arts Graduation Requirements and General Education requirements."
    },
    {
      "kind": "courselist",
      "rows": [
        {
          "type": "comment",
          "text": "Required Core"
        },
        {
          "type": "comment",
          "text": "Complete the following:"
        },
        {
          "type": "course",
          "code": "BUS C100",
          "title": "Introduction to Business",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS C110",
          "title": "Business Law/Legal Environment of Business",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS C150",
          "title": "Introduction to Marketing",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MGMT C100",
          "title": "Principles of Management",
          "units": "3",
          "indent": false
        },
        {
          "type": "comment",
          "text": "Electives"
        },
        {
          "type": "comment",
          "text": "Complete 9-13 units of the following:",
          "units": "9-13"
        },
        {
          "type": "course",
          "code": "BUS C101",
          "title": "Introduction to Project Management",
          "indent": true
        },
        {
          "type": "course",
          "code": "BUS C118",
          "title": "Introduction to International Business",
          "indent": true
        },
        {
          "type": "course",
          "code": "BUS C120",
          "title": "Personal Finance",
          "indent": true
        },
        {
          "type": "course",
          "code": "BUS C139",
          "title": "Business Communication",
          "indent": true
        },
        {
          "type": "course",
          "code": "BUS C141",
          "title": "Introduction to Entrepreneurship",
          "indent": true
        },
        {
          "type": "course",
          "code": "BUS C281",
          "title": "Work Experience Education",
          "indent": true
        },
        {
          "type": "course",
          "code": "BUS C282",
          "title": "Work Experience Education",
          "indent": true,
          "connector": "or"
        },
        {
          "type": "course",
          "code": "BUS C283",
          "title": "Work Experience Education",
          "indent": true,
          "connector": "or"
        },
        {
          "type": "course",
          "code": "BUS C284",
          "title": "Work Experience Education",
          "indent": true,
          "connector": "or"
        },
        {
          "type": "course",
          "code": "CIS C111",
          "title": "Information Systems, Programming, and Database Management",
          "indent": true
        },
        {
          "type": "course",
          "code": "DMC C100",
          "title": "Introduction to Mass Communication",
          "indent": true
        },
        {
          "type": "course",
          "code": "MGMT C171",
          "title": "Supply Chain Management Fundamentals",
          "indent": true
        },
        {
          "type": "comment",
          "text": "Units Required for Major",
          "units": "21-25"
        },
        {
          "type": "comment",
          "text": "Local General Education or CalGETC pattern",
          "units": "Varies"
        },
        {
          "type": "comment",
          "text": "Electives to satisfy unit requirements",
          "units": "Varies"
        },
        {
          "type": "total",
          "text": "Total Units",
          "units": "60"
        }
      ]
    }
  ]
}