# Introduction to Social Media (Certificate of Achievement)

Berkeley City College · 2026-2027 Catalog · Department: Video Arts

Source: https://bcc.curriqunet.com/catalog/iq/39711/39965/39967/40997/41007/40728/40939/41088/41090

##### Program Description

Berkeley City College’s Introduction to Social Media Certificate of Achievement prepares students for entry-level jobs with social media titles that require skills in copywriting, marketing, producing, and also provides upgraded skills for those already employed in multimedia or film-related jobs. The program focuses on developing artistic, critical thinking, basic marketing knowledge, equipment, and computer skills.

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##### Career Opportunities

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Completion of this certificate will provide students with the coursework they need to work in entry level social media positions such as social media project coordinators, online community manger, or social media assistant.

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##### Learning Outcome(s)

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1.  Demonstrate an appropriate knowledge of digital multimedia equipment and software programs to create and edit multimedia works for social media applications.
2.  Work in environments modeled after real-world workplaces by building teams and leading them and/or taking direction from a project leader.

| Course | Title | Units |
| --- | --- | --- |
| **Required courses** | | 12 |
| BUS 70 | Introduction to Marketing | 3 |
| MM/MW 4A | Social Media Marketing and Data Analytics | 2 |
| MM/MW 4LA | Social Media Marketing and Data Analytics Lab | 1 |
| MM/VI 16 | Social Media Storytelling | 3 |
| MM/VI 20A | Editing I: Introduction to Video Editing | 2 |
| MM/VI 20LA | Editing I: Introduction to Video Editing Lab | 1 |