{
  "college": "bakersfield-college",
  "edition": "2026-2027",
  "departmentName": "Business",
  "id": "digital-marketing-for-small-business-certificate-of-completion",
  "name": "Digital Marketing for Small Business",
  "award": "Certificate of Completion",
  "department": "business-bus-pathway",
  "sourceUrl": "https://bakersfield.elumenapp.com/catalog/2026-2027-Catalog/program/digital-marketing-for-small-business-certificate-of-completion-fall-2020",
  "blocks": [
    {
      "kind": "text",
      "markdown": "#### Digital Marketing for Small Business Certificate of Completion\n\nThe Digital Marketing for Small Business Certificate of Completion allows students to develop strategic marketing skills. The program focuses on making an online presence for a small business by creating online visibility and business branding. To Achieve the Certificate of Competency: Upon completion of the required courses with a grade of “P” for passing, the student will be awarded a Certificate of Competency.\n\n### Program Learning Outcomes\n\n-   1\\. Upon successful completion of the program, the student will be able to create an online business brand.\n\n-   2\\. Upon successful completion of the program, the student will be able to create a basic small business website.\n\n-   3\\. Upon successful completion of the program, the student will be able to create an online business marketing presence.\n\n### Program Requirements"
    },
    {
      "kind": "courselist",
      "rows": [
        {
          "type": "comment",
          "text": "Digital Marketing for Small Business Certificate of Completion: Complete all of the following",
          "units": "72"
        },
        {
          "type": "comment",
          "text": "Credits listed are in hours (72 hours)"
        },
        {
          "type": "course",
          "code": "OFFT B76NC",
          "title": "Business Branding",
          "units": "9",
          "indent": false
        },
        {
          "type": "course",
          "code": "OFFT B81NC",
          "title": "Creating a Basic Business Website",
          "units": "18",
          "indent": false
        },
        {
          "type": "course",
          "code": "OFFT B82NC",
          "title": "Marketing Maps and Google Advertising",
          "units": "18",
          "indent": false
        },
        {
          "type": "course",
          "code": "OFFT B83NC",
          "title": "Social Media for Business",
          "units": "18",
          "indent": false
        },
        {
          "type": "course",
          "code": "OFFT B84NC",
          "title": "Blogging for Business",
          "units": "9",
          "indent": false
        }
      ]
    }
  ]
}