# Digital Marketer Apprenticeship (Certificate of Achievement)

Bakersfield College · 2026-2027 Catalog · Department: Industrial Technology and Transportation

Source: https://bakersfield.elumenapp.com/catalog/2026-2027-Catalog/program/digital-marketer-apprenticeship-certificate-of-achievement-summer-2024

#### Digital Marketer Apprenticeship Certificate of Achievement

Students completing this apprenticeship certificate will be proficient in the basics of digital marketing using research and market trends, digital marketing strategies and Web analytics and design, and marketing tools for Search Engine Optimization improvements.  During this program, students will learn through hands-on apprenticeships, supplemented. by classroom instruction. To Achieve the Certificate of Achievement Upon completion of the required courses with at least a “C” or “P” (pass) grade in each course, the student will be awarded a Certificate of Achievement.

### Program Learning Outcomes

-   1\. Upon successful completion of the program, the student will be able to analyze market trends.

-   2\. Upon successful completion of the program, the student will be able to apply a digital marketing strategy.

-   3\. Upon successful completion of the program, the student will be able to evaluate web analytics and design.

-   4\. Upon successful completion of the program, the student will be able to apply marketing tools for Search Engine Optimization improvements.

-   5\. Upon successful completion of the program, the student will be able to apply leads via a website, using landing pages, and email automation.

### Program Requirements

| Course | Title | Units |
| --- | --- | --- |
| **Core Courses: Complete all of the following** | | 24 |
| APPR B73A | Digital Marketer Apprenticeship 1 | 1 |
| APPR B73B | Digital Marketer Apprenticeship 2 | 4 |
| APPR B73C | Digital Marketer Apprenticeship 3 | 3 |
| APPR B73D | Digital Marketer Apprenticeship 4 | 3 |
| APPR B73E | Digital Marketer Apprenticeship 5 | 3 |
| APPR B73F | Digital Marketer Apprenticeship 6 | 3 |
| APPR B73G | Digital Marketer Apprenticeship 7 | 3 |
| APPR B48G | Work Experience Education/Internship Digital Marketer | 4 |