# Digital Marketing (Certificate)

Antelope Valley College · 2026-2027 Catalog · Department: Marketing

Source: https://avc.elumenapp.com/catalog/2026-27/program/digital-marketing-cert-fall-2026

This certificate is designed to familiarize students with the tools and techniques that are needed to establish, cultivate, and oversee customer relationships in today’s digital atmosphere. The following courses (24 units) are required for the digital marketing certificate. Students who successfully complete the certificate requirements may apply the skills that are developed during this program for their own businesses or may apply this knowledge for a position in an entry-level position or as a social media, advertising, or promotion specialist position.

### Program Requirements

| Course | Title | Units |
| --- | --- | --- |
| **Digital Marketing: Complete all of the following** | | 24 |
| **Required Courses: Complete all of the following** | | 18 |
| DM 101 | Digital Media Arts | 3 |
| DM 103 | Graphic Design I | 3 |
| DM 115 | Graphic Communications I | 3 |
| MKTG 101 | Principles of Marketing | 3 |
| MKTG 130 | Digital Marketing | 3 |
| MKTG 132 | Social Media Marketing | 3 |
| **Program Electives** | | 6 |
| DM 106 | Video Design & Production I | 3 |
| DM 113 | Photoshop I | 3 |
| DM 127 | Web Design and Production I | 3 |
| PHTC 125 | Beginning Digital Photography | 3 |

### Recommended Pathway

#### New Sequence

**Term 1** (12 units)

-   MKTG101 - Principles of Marketing (3)
-   MKTG130 - Digital Marketing (3)
-   PHTC125 - Beginning Digital Photography (3)
-   DM101 - Digital Media Arts (3)

**Term 2** (12 units)

-   MKTG132 - Social Media Marketing (3)
-   DM115 - Graphic Communications I (3)
-   DM106 - Video Design & Production I (3)
-   DM113 - Photoshop I (3)
-   DM127 - Web Design and Production I (3)
-   PHTC125 - Beginning Digital Photography (3)
-   DM103 - Graphic Design I (3)

### Program Outcomes

### Digital Marketing